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Attracting Visitors To Your Property

Creating Web Content

OAAS Presentation in Richmond Hill, Friday February 17, 2023, 1:30pm – 2:30pm, in the York B Room.

Thank you for the opportunity to present about the importance of having high-quality content on your website.

Google favors websites with content that is easy to read, makes sense, and gets to the point. This is because Google’s primary goal is to provide users with the most relevant and useful search results possible. If your website’s content is difficult to read or understand, or if it doesn’t provide value to the reader, Google is less likely to rank it highly in search results.

There are several ways to get content for your website, including creating it yourself, hiring a writer or content creation agency, repurposing existing content or AI content generation. It’s important to ensure that the content you use is original and relevant to your target audience.

To make your content valuable for search engine ranking, it’s important to optimize it for relevant keywords and phrases. This means including these keywords in your headings, subheadings, and throughout the body of your content. It’s also important to ensure that your content is well-written and easy to read, as Google takes the user experience into account when ranking pages.

There are several reasons why you want high-quality content on your website. First and foremost, it will help your website rank higher in search results, which can lead to more organic traffic and potential customers. High-quality content can also help establish your website as a credible and trustworthy source of information, which can lead to more repeat visitors and reinforcing the message to attend the fair.

In conclusion, having high-quality content on your website is essential for both search engine ranking and providing value to your users. It’s important to carefully consider where to get your content, how to optimize it for search engines, and why having high-quality content is important for your website.

If you were at this presentation.

Do you have any questions? – Send me an email or fill out the contact form.
Check out the links and handout below.

Handout

Download the PDF presentation handout from this link:

Attracting Visitors to Your Property – Creating Web Content

Links

Google Blog About AI Generated Content

This is an article in Google’s Blog talking about Google Search’s guidance and AI-generated content.

https://developers.google.com/search/blog/2023/02/google-search-and-ai-content

Guidelines from W3C Global Internet Community

Web Content Accessibility Guidelines (WCAG) international standard, including WCAG 2.0, WCAG 2.1, and WCAG 2.2. WCAG documents explain how to make web content more accessible to people with disabilities.

https://www.w3.org/WAI/standards-guidelines/wcag/

Google Spam Policies

Google’s Guideline: Our spam policies also address spammy automatically-generated content, where we will take action if content is “generated through automated processes without regard for quality or user experience” https://developers.google.com/search/docs/essentials/spam-policies

SEO Starter Guide

Search Engine Optimization (SEO) Starter Guide. Everything you need to know about making good content and helping it get found on web searches.

https://developers.google.com/search/docs/fundamentals/seo-starter-guide

Google Guidance to Make Content Valuable

Learn more about the E-E-A-T concept: recommendation by Google to make content valuable. https://developers.google.com/search/docs/fundamentals/creating-helpful-content

Google Quality Rater Guidelines

Click the link to extensive guidelines to get the entire PDF. Quality Raters are spread out all over the world and are highly trained using our extensive guidelines.

https://support.google.com/websearch/answer/9281931?hl=en

Content Writing Tips

14 Tips for Writing Awesome Website Content from a leader in Search Engine Optimization

https://www.semrush.com/blog/14-tips-for-writing-awesome-website-content/

Check to See if Your Web Page is Mobile Friendly

Test to see if your web page is mobile-friendly.

https://search.google.com/test/mobile-friendly?hl=en

How to Get More Conversions From Your Website

What is Website Optimization? A Practical Guide to Getting More Conversions from Your Website

https://disruptiveadvertising.com/conversion-rate-optimization/website-optimization/

What’s New with Google Analytics 4

Google Analytics 4 – Find out how the latest generation of Google Analytics can take your measurement strategy to the next level.

https://skillshop.exceedlms.com/student/catalog/list?category_ids=6431

CNBC Video about Chat GPT

CNBC OpenAI Inverview. Watch this news broadcasters report about ChatGPT.

https://www.youtube.com/watch?v=pOmpqdlVCoo

Wiki About ChatGPT

GPT stands for Generative Pre-Trained Transformer) – Learn about ChatGPT from Wikipedia.

https://en.wikipedia.org/wiki/ChatGPT

Check if Your Content Original or Taken From Another Website

Check for plagiarism. GPT-2 Output Detector Demo. See if your text has been published anywhere else on the Internet.

https://openai-openai-detector.hf.space/

See if your text was written by AI or a Human

AI Text Classifier. Check to see if the text was written by AI or a Human.

https://platform.openai.com/ai-text-classifier

Perplexity AI – Alternative to ChatGPT

Perplexity AI. This is an alternative to ChatGPT. It also uses OpenAI, however you’ll find the results are not the same as ChatGPT. It is also free at this time.

https://www.perplexity.ai/?ref=FutureTools.io

Growing Your Online Presence More Important Than Ever

We are amidst uncertain and unprecedented times. There is one thing that is sure however: the need for your online presence. With the government expanding the constraint to limit face to face interactions, shoppers are rushing to the web for their everyday purchases. Buyers have not vanished; they are essentially in a different place. The organizations that win are the organizations that make sense of their online presence.

Ask yourself some questions. Is your online presence ready so that your business can make it through this tough time? Here are a few strategies of your online business you need to think about:

Website – is your website user friendly? Is it easy to navigate?
Website Optimization – is your website SEO friendly?
Local Search Engine Optimization – can people near you find your products and services?
Social Media – do you have accounts on the major platforms like Facebook, Instagram, and Twitter? Are you posting weekly?
Blogging – are you constantly updating your content so consumers can find you?
Pay Per Click (PPC) – have you considered paying for visitor traffic? Note: Google Ads produce, on average, $2.00 for every $1.00 spent.

It’s not necessary for you to employ all of these strategies. However, WeGo.ca Website Developers’ specializes in all of these and is prepared to help you apply them to improve your online business. We can also help you craft specific COVID-19 messaging and updates at it applies to your industry in Ontario, Canada. Please contact us for a free consultation.

Offending SPAM message

Look at this clever little monkey filling out every contact form on the Internet. I’m quite offended now, more because I thought it was a personally completed form. Someone has written a script to complete the contact form and fill in the facebook account information to make the message appear legitimate.

Of course, it is not legitimate. It is form SPAM. I’ve received the same message from several of my Client’s contact forms.

Here’s the offending SPAM message:

From: John Sampson <johnsampson@rocketship.com>

Subject: To the owner of yourdomain.com…….Great Site!

Message Body:

Greetings

My name is John and it seems to me that yourdomain.com is on its way to massive success. It is evident this is a professional business and thus I can only assume you are busy indeed but can yourdomain.com be busier?

I am sure you know how important it is to have a strong image and fanbase on Facebook in 2015. No doubt you have realized how tricky it can be to get people to like your page or how costly it can get doing Facebook CPC.

For the past 5 years I have been a manager for a professional social boosting company named BuySocialFans.com and we have delivered millions of USA targeted and Global Facebook likes to tens of thousands of clients over the years. We are among the few companies that do not send fake accounts or bots. Some of our methods of sending Facebook likes is by sharing your page across our massive proprietary networks that we have built and use incentive based marketing.

Needless to say we can bring thousands of fans to your facebook page https://www.facebook.com/pages/Your Domain.com/493504513998731 for a fraction of the cost of doing Facebook CPC and less headaches than marching down the street with a big sign saying “Like My Business”

USA Targeted Facebook Likes:

https://buysocialfans.com/facebook-likes-usa

Real Global Facebook Likes:

https://buysocialfans.com/facebook-likes-global

We also do services such as these for Instagram, Twitter, G+, Youtube, SoundCloud, Vine, and Pinterest.

Also I mean no offense contacting you through your websites contact form and I am sorry if I offended you. You will only hear from me once. If you are interested in seeing your businesses Facebook or other social platforms fanpages grow with real likes from the USA specifically or from all over the word I am the man to talk to.

Questions? I have answers Simply reply to this email and I will get back to you ASAP or I can give you a call. Let me know your number and when a good time to call is and I would love to chat. Myself and the company I work for https://buysocialfans.com are interested in forming long-term business relationships as we have thousands of return clients currently.

Look forward to hearing from you!

John Sampson

Manager

BuySocialFans

https://buysocialfans.com

1-866-986-2060

** Contact me on Skype** john.sampson77** I am always online!**

—

This e-mail was sent from a contact form on Your Domain.com(http://www.yourdomain.com/contact)

Just another scam to steer clear of.

Perhaps this “John Sampson” (if that is his name?) should read this post on Workopolis.com – Ten reason why no one will hire you.

You creeping the company social media
You’ve got a bad attitude
You don’t do any research
You smell bad
You’re sloppy
Your resume makes you seem like a weirdo or a pain
You’re desperate
You have no references
You don’t look the part
You have unrealistic salary expectations

Finding a job is hard, and the competition can be fierce. But if you keep getting turned down for jobs that you know you’re qualified for, maybe it’s time to make sure that you’re not inadvertently acting in one of the ways that repels most. Find a role that adds value and stop bothering people with your SPAM messages.

Google Plus for Your Business

Google is well known for its search engine. Google also provides a social networking site called Google Plus. Twitter, Facebook and LinkedIn are all the typical social networking tools that businesses expect you to use. Is your business using Google Plus? Did you know that Google Plus was the second most used social networking platform in 2013, the first being Facebook. With Google slowly taking over the world. Here are some Frequently Asked Questions (FAQ) and answers on how to use Google Plus for your business.

Q: What is Google Plus?

A: Like all the other social networking sites out there, Google Plus allows you to share content that appears in your home feed. For this to occur people need to follow you or add you into their circle, in which this will allow for the content to be featured on the home feed. This can be anything from blog content to images to videos. This is relevant in B2B businesses as this is another way you can promote your website’s content. This is can enable you to see any leads that are looking at your content and website.

Q: How do I use it?

A: Google Plus is easy to set up, and all you need is a Gmail account as this will allow you to set up your Google Plus account instantly. Upload your blog content and make sure this is updated regularly, just like any other social networking site. It enables you to create circles which can range from work to family. This means that the content you are sharing your circles will be able to see.

Q: What does it allow me to do?

A: Social networking services all work in different ways. Twitter allows you to re-tweet. Facebook and LinkedIn allow you to “like”. The Google Plus feature is similar to the like feature you see on Facebook and LinkedIn. However Google Plus differs from this as it features something called +1. You can also add the +1 button on the posts on your website which means that people can share your content on their Google Plus page. Additionally people can comment on your posts which encourages more interaction with people.

Q:Should I be using it?

A: It’s free, easy to set up and the second most used social networking site. Therefore yes you should be using it. Not only does it showcase that your using a wide variety of social networking sites but it also gives more people a reason to share your content. Therefore this will enable your content to rank higher and will drive traffic to your website.

Thinking About Content

As we start 2014, here are some valuable tips and links to get you thinking about managing and improving your content.

Corporate blogging and blog marketing guide

Blogs, short for web logs, are online platforms to create specific types of content, share them and interact with others around those content objects, known as blog posts. They have a number of common features such as comment possibilities, trackbacks and a technology called RSS. The activation of all these characteristics is not a necessity. Business blogs or corporate blogs should focus on non-promotional and regularly updated content entries (posts). – See more at: http://www.contentmarketingexperience.com/

What is the best blogging frequency?

When you start a corporate blog, you create expectations among your target audiences. This also applies to the frequency of your blog posts, along with many other elements. If you have been blogging on a regular basis for a while and then dramatically lower frequency or even stop, it’s hard to create a valuable ongoing and progressive interaction with your target audiences and the communities shaping around your blog and content. Setting these expectations at the beginning is important. – See more at: http://www.contentmarketingexperience.com/

Content curation: overview, benefits, goals and tools

One of the hot topics in content marketing is content curation. It can play a role in achieving various content marketing – and other – goals, depending on how, where and why you use it. – See more at: http://www.contentmarketingexperience.com/

Connect with Travelers in Real Time

Digital transforms global travel planning

Today’s travellers can dream, plan, book and share their travel experiences using devices like smartphones and iPads, anywhere, anytime. “Change and evolving technology is just a part of doing business these days,” said Todd Lucier of Northern Edge Algonquin, an eco-lodge in Algonquin Park. “Our job as tourism operators is to follow customers as they move from technology to technology.”
Mobile access to the Internet is predicted to exceed desktop access by 2014 according to Morgan Stanley. Worldwide tablet sales are also growing quickly and estimated to increase by more than 400% by 2012, reaching 81.3 million units. One of the biggest drivers of travel planning is social networking, according to PhocusWright. Search engines still play a critical role in driving traffic to travel sites, but today consumers are influenced by referrals from people they know through popular networks.
More than one billion people worldwide use social networks representing more than 70% of the global Internet population. Emerging markets, such as China, India and Brazil, have some of the highest penetration rates. Almost half (42%) of the international Internet usage occurs in Asia, and 52% of that traffic occurs in China, by over 485 million people. In China, penetration of social network Sina Weibo rivals the reach of magazines and surpasses radio and movies in larger cities. Currently, the Ontario Tourism Weibo site has more than 6,500 followers.
In Canada, 60% of people online have a social networking profile, according to Ipsos’ Canadian Interactive Reid Report. Nearly half (48%) with profiles follow at least one brand or company, with an average of 6.7 brands for those who follow at least one.
“The Web, including sites, blogs, Facebook and social networking and now mobile websites, has become almost exclusively the way we communicate with potential clients,” said Lucier. “In 2011, we focused on producing high definition video – short stories that help our guests imagine themselves being here at the Edge. We’re always paying attention to new opportunities to engage with our guests on their terms.”

Blogs Explained – Again

It’s February 25, 2008, some might think it’s too late or redundant to explain what a blog is. The timing couldn’t be better to talk about blogs now. Blogs used to be strictly personal thoughts shared among the web savvy. Today, blogs continue to provide a freedom of expression while at the same time offering something useful for business, a marketing opportunity.

I’ve been blogging for 7 years. Initially I got onboard because of my curiosity. Being in the web industry, I’m continually looking at emerging trends. In February 2002, I posted this message to my douvan.com blog; “What’s a blog? It’s like having a diary but everyone can read it. blogs (aka “web logs”) can be used for all sorts of different things. Some people use them to vent, some use them to communicate to others indirectly. Some use them to let friends know how they’re doing, etc.”

Wikipedia defines blog as:
A blog is a website where entries are commonly displayed in reverse chronological order. “blog” can also be used as a verb, meaning to maintain or add content to a blog.
Many blogs provide commentary or news on a particular subject; others function as more personal online diaries. A typical blog combines text, images, and links to other blogs, web pages, and other media related to its topic. The ability for readers to leave comments in an interactive format is an important part of many blogs. Most blogs are primarily textual, although some focus on art (artlog), photographs (photoblog), sketchblog, videos (vlog), music (MP3 blog), audio (podcasting) are part of a wider network of social media. As of December 2007, blog search engine Technorati was tracking more than 112 million blogs.

So, what is a blog?
A blog is just a Web site driven by a content management system. What makes it so popular? blogging itself made the blog popular. Blogging is publicized by most other media as a legitimate output format. Today’s blog is easy and possible as a result of the applications created by programmers. Blog tools and programs make it possible for anyone to manage content on a Web site.

Who is a blogger?
Even Martha Stewart is blogging. A blogger is a content contributor. Thanks to the blog applications, a blogger can be anyone, HTML skills are not required. As often as possible, the blogger should post content in the form of news, opinions, text and links to her blog space. The title of blogger has in fact become esteemed in the eyes of the public. The blog is recognized as its own media channel like newspaper or radio. Some people are full time paid employees in the position of blogger.

Technology has made it easy for anyone to be a blogger. And anyone can have a blog. Remember, a blog is just a Web site. A blog page on your existing website can help to increase content and provide information in a way your visitors demand.

Create Valuable Content
When the content in your blog is valuable, you create a web environment where visitors can interact with you. Valuable blog content are the words, pictures, audio or video related to your industry. The text found throughout the rest of your site, such as product pages or company history is given from the company perspective. Your industry blog should be written from a personal point of view. Visitors are more likely to identify with the blogger than the head office. The blogger can gain additional trust and credibility by allowing feedback and posting comments.

If you don’t have a blog, get one.
The marketing opportunity is to provide feedback using this social media and increase search engine rankings as a result of the valuable content. A blog will bring more visitors to your Web site and allow your visitors to give their opinions.