have without a doubt become the biggest trend in social media. Influencers
committed to not long after the feature was introduced in 2016. Presently,
large brands and average consumers are making up for lost time. More than 500
million use Instagram Stories every day. Clearly this is the beginning of a
social media movement.
popularity of Instagram Stories means an adjustment in consumer attitudes. Social media marketing has shifted towards
humanization. Rather than professionally produced videos, people currently prefer
amateur content creation. As opposed to making your image appear to be untouchable,
individuals need to see the unpolished, unedited side of your business. Users
expect content to be relatable and casual, and these videos match up with their
Google will identify insecure sites in the Chrome browser beginning mid-Summer.
Earlier this year, the company announced its Speed Update set to roll out in July, and recently has also announced it will then also mark all sites that have not migrated to HTTPS as “not secure.”
Google has confirmed a date of “early July 2018” as the start date. They have also disclosed how they will alert web surfers of the non-HTTPS status, or not secure.
Sites that remain on the HTTP non-secure protocol will be flagged with a warning in the URL bar of the surfer’s browser.
The non-secure flag will be built into the release of Chrome 68, which will be ready for download in early July.
You and your customers will be able to see the “not secure” text in the address bar of the Chrome browser. Mobile browsers may display the message differently. In either case, the results might cause your site visitors some concern.
There are some additional benefits to securing your site as Google is providing some small rankings boosts.
Depending upon the size of a site and scope of the project, a migration from HTTP to HTTPS can be quite an undertaking. Rest assured there are processes on making this change on your site(s), along with resources for validation and dealing with mixed content issues.
What Is An SSL Certificate?
An SSL certificate is a security certificate that once installed on a web server activates a secure connection between the browser the surfer is viewing the content on and the web server that the content is derived from initially.
The website’s URL protocol will change from HTTP to HTTPS. Currently, a security padlock will also be present in the URL as a way to further signal the status of the website’s Google SSL certificate.
SSL certificates help the web cut down on instances of cybercrime that are often performed through security loopholes in web browsers.
If the connection between the surfer’s web browser and web server are not secure through an SSL connection, a moderately skilled hacker could seize information, such as credit card numbers, as it is being typed into a form on an unsecured website.
Great news for Canadian businesses looking for reliable and fast cloud services in Canada.
With Canadian organizations increasingly turning to the cloud but often insisting on using data centres here, observers have been wondering when Amazon Web Services would turn north.
The answer is, in a few months. Amazon will unveil its first Canadian data centre and regional office in Montreal at the start of 2017, the company said recently in Toronto at its first AWS Enterprise Summit in this country.
It has had a small presence here since late last year when it opened a field office in Toronto.
Stephen Orban, the company’s head of enterprise strategy told an audience of current and potential customers the cloud giant’s strategy centres around information security, back office systems and end user computing being consumed in as-a-service model.
Any business with meaning has a cloud centre of excellence that provides best practices, automation and governance, he said.
The Accessibility for Ontarians with Disabilities Act (AODA) is a provincial legislation that ensures those who suffer from any type of disability do not experience barriers, discrimination, or difficulty with their day-to-day experiences. More details about the AODA can be found at this website..
How will it impact by website?
Under the Accessibility for Ontarian with Disabilities Act, all private and non-profit organizations with 50 or more employees and all public sector organizations will need to make their websites accessible.
Beginning January 1, 2014:
If you launch a new public website or your existing site undergoes a significant refresh, the site and any of its web content published after January 1, 2012, must conform to the World Wide Web Consortium Web Content Accessibility Guidelines (WCAG) 2.0, Level A.
What is WCAG Level A or AA?
WCAG 2.0 is an internationally accepted standard for web accessibility developed by the World Wide Web Consortium (W3C), an international team of experts.
WCAG sets out guidelines for organizations to make their websites more accessible. The guidelines cover things like:
writing web content in clear language
providing alternate text for images, or
making sure someone can navigate your website with just a keyboard.
Each guideline has three levels of accessibility: A, AA and AAA. Level AAA is the highest level of accessibility.
Try the AODA Compliance Wizard. It will help you find out what you have to do to comply with Ontario’s accessibility law. It’s free and will take you less than five minutes to complete. Click Start and answer a few questions about your organization. When you are finished, the Wizard will give you a personalized summary of what you have to do.
W3C Provides a Markup Validation Service. It’s a free service which provides basic analysis of your website. Be aware that this validating tool will report results that are not required for AODA compliance. This is a tool for Web Developers to help make your website WCAG compliant. Remember Validation is just one of the success criterion that is specified in the entire WCAG standard. Your website must be manually assessed and also tested using assistive technology.
Google is always experimenting with new features aimed at improving the search experience and so far, it’s been pretty obvious that they know what they’re doing. Most people in this part of Ontario use Google every day, multiple times a day.
The Search Engine of choice in fact is Google by over 85% compared to the other Search Engines. One of the reason why Google is so popular is that theyr’e always improving the user experience with enhancements or expanding on new ideas.
Join an experiments to see how it can improve your search.
Alternate views for search results
Keyword suggestions (I’ve been using this one for a while, it’s fascinating to see the suggested searches)
Left-hand search navigation
Right-hand contextual search navigation
Check them out and if you’ve got the time, join one of the experiments and share your experience. You might even find it will save you time.