Stories have without a doubt become the biggest trend in social media. Influencers committed to not long after the feature was introduced in 2016. Presently, large brands and average consumers are making up for lost time. More than 500 million use Instagram Stories every day. Clearly this is the beginning of a social media movement.

The popularity of Instagram Stories means an adjustment in consumer attitudes.  Social media marketing has shifted towards humanization. Rather than professionally produced videos, people currently prefer amateur content creation. As opposed to making your image appear to be untouchable, individuals need to see the unpolished, unedited side of your business. Users expect content to be relatable and casual, and these videos match up with their needs.