Instagram Stories Trending

Instagram Stories Trending

Stories have without a doubt become the biggest trend in social media. Influencers committed to not long after the feature was introduced in 2016. Presently, large brands and average consumers are making up for lost time. More than 500 million use Instagram Stories every day. Clearly this is the beginning of a social media movement.

The popularity of Instagram Stories means an adjustment in consumer attitudes.  Social media marketing has shifted towards humanization. Rather than professionally produced videos, people currently prefer amateur content creation. As opposed to making your image appear to be untouchable, individuals need to see the unpolished, unedited side of your business. Users expect content to be relatable and casual, and these videos match up with their needs.

Google Plus for Your Business

google_plus_logo

Google is well known for its search engine. Google also provides a social networking site called Google Plus. Twitter, Facebook and LinkedIn are all the typical social networking tools that businesses expect you to use. Is your business using Google Plus? Did you know that Google Plus was the second most used social networking platform in 2013, the first being Facebook. With Google slowly taking over the world. Here are some Frequently Asked Questions (FAQ) and answers on how to use Google Plus for your business.

Q: What is Google Plus?

A: Like all the other social networking sites out there, Google Plus allows you to share content that appears in your home feed. For this to occur people need to follow you or add you into their circle, in which this will allow for the content to be featured on the home feed. This can be anything from blog content to images to videos. This is relevant in B2B businesses as this is another way you can promote your website’s content. This is can enable you to see any leads that are looking at your content and website.

Q: How do I use it?

A: Google Plus is easy to set up, and all you need is a Gmail account as this will allow you to set up your Google Plus account instantly. Upload your blog content and make sure this is updated regularly, just like any other social networking site. It enables you to create circles which can range from work to family. This means that the content you are sharing your circles will be able to see.

Q: What does it allow me to do?

A: Social networking services all work in different ways. Twitter allows you to re-tweet. Facebook and LinkedIn allow you to “like”. The Google Plus feature is similar to the like feature you see on Facebook and LinkedIn. However Google Plus differs from this as it features something called +1. You can also add the +1 button on the posts on your website which means that people can share your content on their Google Plus page. Additionally people can comment on your posts which encourages more interaction with people.

Q:Should I be using it?

A: It’s free, easy to set up and the second most used social networking site. Therefore yes you should be using it. Not only does it showcase that your using a wide variety of social networking sites but it also gives more people a reason to share your content. Therefore this will enable your content to rank higher and will drive traffic to your website.

Thinking About Content

8 Steps to Content Curation

As we start 2014, here are some valuable tips and links to get you thinking about managing and improving your content.

Corporate blogging and blog marketing guide

Blogs, short for web logs, are online platforms to create specific types of content, share them and interact with others around those content objects, known as blog posts. They have a number of common features such as comment possibilities, trackbacks and a technology called RSS. The activation of all these characteristics is not a necessity. Business blogs or corporate blogs should focus on non-promotional and regularly updated content entries (posts). – See more at: http://www.contentmarketingexperience.com/

What is the best blogging frequency?

When you start a corporate blog, you create expectations among your target audiences. This also applies to the frequency of your blog posts, along with many other elements. If you have been blogging on a regular basis for a while and then dramatically lower frequency or even stop, it’s hard to create a valuable ongoing and progressive interaction with your target audiences and the communities shaping around your blog and content. Setting these expectations at the beginning is important.  – See more at: http://www.contentmarketingexperience.com/

Content curation: overview, benefits, goals and tools

One of the hot topics in content marketing is content curation. It can play a role in achieving various content marketing – and other – goals, depending on how, where and why you use it.  – See more at: http://www.contentmarketingexperience.com/

TweetDeck for Mobile Shutting Down

TweetDeck Desktop App

TweetDeck Desktop App
TweetDeck Desktop App

TweetDeck will be discontinuing support for its app on Android phone and iPhone.  The desktop versions will continue to function.  In fact, TweetDeck will concentrate development on the desktop and web versions.

[pullquote_left]TweetDeck is  the most powerful Twitter tool for tracking real-time conversations. Its  flexibility and customizable layout let you keep up with what’s happening on  Twitter, across multiple topics and accounts, in real time. To continue to offer  a great product that addresses your unique needs, we’re going to focus our  development efforts on our modern, web-based versions of TweetDeck. To that end,  we are discontinuing support for our older apps: TweetDeck AIR, TweetDeck for  Android and TweetDeck for iPhone. They will be removed from their respective app  stores in early May and will stop functioning shortly thereafter. We’ll also  discontinue support for our Facebook integration. Read more.[/pullquote_left]

Your Social Media Brand Personality

Social Media Icons

Social Media Icons
Social Media Icons

You or your company already has a brand, so it’s important to build a “social media voice” that matches your brand’s personality.

Recommendations

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  • Tell a story.  People will invest in your social media channel if you tell them an interesting story.  What’s important to you?
  • State your values or mission.  What is the focus of your company; what do you do differently than the competition?
  • Match your visual style and brand identity with your social media presence.  Your offline and traditional media channels already have a consistent “look and feel”.  Make sure your social media is using the same colours and type of images.
  • Be aware of your tone of voice.  Different social channels lend themselves to different tones; LinkedIn is more formal than Twitter, for example.

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