Social Media Icons
Social Media Icons
Social Media Icons

You or your company already has a brand, so it’s important to build a “social media voice” that matches your brand’s personality.

Recommendations

[starlist]

  • Tell a story.  People will invest in your social media channel if you tell them an interesting story.  What’s important to you?
  • State your values or mission.  What is the focus of your company; what do you do differently than the competition?
  • Match your visual style and brand identity with your social media presence.  Your offline and traditional media channels already have a consistent “look and feel”.  Make sure your social media is using the same colours and type of images.
  • Be aware of your tone of voice.  Different social channels lend themselves to different tones; LinkedIn is more formal than Twitter, for example.

[/starlist]

Recommended Posts

No comment yet, add your voice below!


Add a Comment

Your email address will not be published. Required fields are marked *

For security, use of Google's reCAPTCHA service is required which is subject to the Google Privacy Policy and Terms of Use.

I agree to these terms.