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Advertising component of marketing plan

Advertising component of marketing plan

Here’s a great example of a marketing mix whereby components  of research, planning, public relations, pricing, customer support, sales strategy and community involvement form a cohesive plan.  The mix percentage will be different for each business, but be sure to include all the components. Thanks to Tish Pierce, Pierce Creative Marketing Service. Archeologists have found [...]

Create Pages That Engage Visitors Quickly

Create Pages That Engage Visitors Quickly

Average first-time visitors make decisions about a website after only two-tenths of a second, according to Entrepreneur.com. After another 2.6 seconds, they will concentrate enough to reinforce that initial judgment. If a website doesn’t impress readers immediately, it can lose them in the blink of an eye. Use these strategies to attract and retain readers: [...]

Offending SPAM message

Offending SPAM message

Look at this clever little monkey filling out every contact form on the Internet.  I’m quite offended now, more because I thought it was a personally completed form.  Someone has written a script to  complete the contact form and fill in the facebook account information to make the message appear legitimate. Of course, it is [...]

Solicitations Galore

Solicitations Galore

It’s a new year and the aggressive solicitations are coming in full strength.  You’ll probably notice an increased number of special offers from “people” who want to redo your website, offer you a loan, sell you insurance, provide photo editing services, etc. The senders of these messages are not really “people” but SPAMMERS. These messages [...]

Sending e-mail to many recipients (mass e-mail)

Sending e-mail to many recipients (mass e-mail)

Are you having trouble sending mass e-mail to your membership or distribution list? Not all outgoing SMTP mail servers were created equal, and how much e-mail you can send each hour or each day will be determined by the particular outgoing SMTP mail server that you use to relay your messages. What is my outgoing [...]