You or your company already has a brand, so it’s important to build a “social media voice” that matches your brand’s personality.
- Tell a story. People will invest in your social media channel if you tell them an interesting story. What’s important to you?
- State your values or mission. What is the focus of your company; what do you do differently than the competition?
- Match your visual style and brand identity with your social media presence. Your offline and traditional media channels already have a consistent “look and feel”. Make sure your social media is using the same colours and type of images.
- Be aware of your tone of voice. Different social channels lend themselves to different tones; LinkedIn is more formal than Twitter, for example.