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Net Users and E-Mail Marketing in Canada

A 2002 study from Ipsos-Reid finds that 79%of internet users in Canada have opted-in to certain websites to receivee-mail campaigns. The study also determined that overall, 92% of internetusers in Canada use e-mail on a regular basis and 88% use it on a weeklybasis. Ipsos-Reid surveyed 1,000 Canadian internet users online and conducted1,000 telephone interviews [...]

Kids Say the Net is the Darndest Thing

According to a study from Knowledge Networks/Statistical Research (KN/SRI), one-third of children ages 8 to 17 say the internet is the medium they would choose if they could only have one, topping television, telephone and radio. For boys, television was a strong second choice, though girls ranked TV third behind the net and telephone. Browsing [...]