---
title: "Your Social Media Brand Personality"
date: 2013-02-28
author: "wegoadmin"
featured_image: "https://www.wego.ca/dev/wp-content/uploads/2013/02/Social-Media-Icons_xw400.jpg"
categories:
  - name: "marketing"
    url: "/category/marketing.md"
  - name: "social network"
    url: "/category/social-network.md"
---

# Your Social Media Brand Personality

You or your company already has a brand, so it’s important to build a “social media voice” that matches your brand’s personality.

**Recommendations**

- Tell a story. People will invest in your social media channel if you tell them an interesting story. What’s important to you?
- State your values or mission. What is the focus of your company; what do you do differently than the competition?
- Match your visual style and brand identity with your social media presence. Your offline and traditional media channels already have a consistent “look and feel”. Make sure your social media is using the same colours and type of images.
- Be aware of your tone of voice. Different social channels lend themselves to different tones; LinkedIn is more formal than Twitter, for example.