Changes to Twitter

Twitter recently announced that they will be changing the way that they allow people to use the information in their tweets.

Check with your Developer or Website Administrator to make sure your Twitter feed continues to function after March 2013.  Please take the following steps to make sure your Tweets continue working on your website:

Step 1:

Go to the My applications page on the Twitter website to set up your website as a new Twitter ‘application’. You may need to log-in using your Twitter user name and password.

Step 2:

If you don’t already have a suitable ‘application’ that you can use for your website, set one up on the Create an Application page.

It’s normally best to use the name, description and website URL of the website where you plan to use the Twitter feed.

You don’t need a Callback URL.

Step 3:

After clicking Create your Twitter application, on the following page, click on Create my access token.

Step 4:

Copy the Consumer key, Consumer secret, Access token and Access token secret from your Twitter application page into the settings in your Twitter widget.

Step 5:

Click on Save Changes. If there are any problems, you will get an error message from Twitter which should help diagnose the problem.

Your Social Media Brand Personality

Social Media Icons
Social Media Icons
Social Media Icons

You or your company already has a brand, so it’s important to build a “social media voice” that matches your brand’s personality.

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  • Tell a story.  People will invest in your social media channel if you tell them an interesting story.  What’s important to you?
  • State your values or mission.  What is the focus of your company; what do you do differently than the competition?
  • Match your visual style and brand identity with your social media presence.  Your offline and traditional media channels already have a consistent “look and feel”.  Make sure your social media is using the same colours and type of images.
  • Be aware of your tone of voice.  Different social channels lend themselves to different tones; LinkedIn is more formal than Twitter, for example.

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Canada Post Tracking Scam

Canada Post Tracking Scam

New emails using Canada Post’s name or brand are circulating, inviting customers to either click a link or open a document to obtain their tracking information. We wish to remind customers to not click on any links or open documents. These fraudulent messages are known as “phishing” and may contain viruses.

If you are not expecting a package, delete the email. If you are, please do not click on the hyperlink. Instead, enter your tracking number directly on the canadapost.ca site to find out about delivery status.

Cold-Calling Scam

computer has virus - phone scam

In a report from Symantec in October 2012.  Finally, some good new broke this month as authorities in Australia, Canada, and the US joined forces to shut down global tech support scams responsible for cold-calling users and erroneously telling them their computers are infected with viruses.that they had shut down two companies, froze the assets of six operators. Canadian authorities announced and fined them over $500,000 in total. Meanwhile, US authorities announced that they initiated legal action against 16 companies and 17 individuals.