Your Social Media Brand Personality

Social Media Icons
Social Media Icons
Social Media Icons

You or your company already has a brand, so it’s important to build a “social media voice” that matches your brand’s personality.

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  • Tell a story.  People will invest in your social media channel if you tell them an interesting story.  What’s important to you?
  • State your values or mission.  What is the focus of your company; what do you do differently than the competition?
  • Match your visual style and brand identity with your social media presence.  Your offline and traditional media channels already have a consistent “look and feel”.  Make sure your social media is using the same colours and type of images.
  • Be aware of your tone of voice.  Different social channels lend themselves to different tones; LinkedIn is more formal than Twitter, for example.

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Sutton Fair

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Canada Post Tracking Scam

Canada Post Tracking Scam

New emails using Canada Post’s name or brand are circulating, inviting customers to either click a link or open a document to obtain their tracking information. We wish to remind customers to not click on any links or open documents. These fraudulent messages are known as “phishing” and may contain viruses.

If you are not expecting a package, delete the email. If you are, please do not click on the hyperlink. Instead, enter your tracking number directly on the canadapost.ca site to find out about delivery status.

Cold-Calling Scam

computer has virus - phone scam

In a report from Symantec in October 2012.  Finally, some good new broke this month as authorities in Australia, Canada, and the US joined forces to shut down global tech support scams responsible for cold-calling users and erroneously telling them their computers are infected with viruses.that they had shut down two companies, froze the assets of six operators. Canadian authorities announced and fined them over $500,000 in total. Meanwhile, US authorities announced that they initiated legal action against 16 companies and 17 individuals.

Phone Scammers target PC users with phony virus reports

fony computer virus telephone scam

They are calling Canadians.  I’ve experienced these calls twice in the last year.  They know my name.  Clearly they are calling from the Canada411 directory.

Remember: Nobody is going to know your computer has a virus.  You most certainly will not receive a phone call from a computer technician “out of the blue”.

Here’s some good text from ZDNet: http://www.zdnet.com/blog/bott/phone-scammers-target-pc-users-with-phony-virus-reports/4198

An old social-engineering scam appears to have taken on new life lately, targeting PC users worldwide.
Ironically, the scam doesn’t use a computer at all—at least, not initially. Instead, it starts with a phone call from someone who claims to be affiliated with Microsoft or another legitimate company or government agency.
The caller then asks for the primary computer user in the house, who is told: “Your computer has downloaded a virus.” And, of course, the caller is ready and willing to fix the problem. All you have to do is navigate to a web site, click a link to install some remote-control software, and allow the “technician” to get to work.
The perps are using legitimate remote-assistance software, like the Ammyy Admin program from Ammyy Software Development, which posted a warning that included some reports the company has received from scam victims: