Advertising component of marketing plan

research, planning, public relations, pricing, customer support, advertising are all components of Marketing
research, planning, public relations, pricing, customer support, advertising are all components of Marketing
research, planning, public relations, pricing, customer support, advertising are all components of Marketing

Here’s a great example of a marketing mix whereby components  of research, planning, public relations, pricing, customer support, sales strategy and community involvement form a cohesive plan.  The mix percentage will be different for each business, but be sure to include all the components. Thanks to Tish Pierce, Pierce Creative Marketing Service.

Archeologists have found evidence of advertising in every civilization that communicated by writing. As soon as one man grew or raised too many of what he needed, the concept of bartering was born. To extend the barter beyond a chance encounter, posting in a public place of what was available or what was wanted became commonplace. This “poster” method of advertising dominated for many years.

As posting of goods and services became more commonplace, competition for the viewer’s eye grew. The embellishment of elements or services offered was hired out to artists. Remember Toulouse-Lautrec? His famous posters lured customers to the Moulin Rouge.

From the simple poster, advertising has grown with the mass media. Communication in this day and age is seen everywhere, usually in split seconds. Regardless of the speed of the advertising vehicle, it remains the same as it has for the past hundred years. Advertising is salesmanship functioning in the paid space and time of mass media.

The salesman of every company has one primary duty: persuasion. Just as a good salesman reflects the standards of his or her company, an ad should convey the personality of the advertiser. Throw a little reason and logic into the equation and your advertising will always be on point.

Now that we know how advertising evolved, how is it different from marketing? Believe it or not there is a definite delineation. Advertising the action of calling something to the attention of the public especially by paid announcements. It is a paid, public, non-personal announcement of a persuasive message. Marketing is the process or technique of promoting, selling, and distributing a product or service. It includes the systematic planning, implementation and control of a mix of business activities intended to bring together buyers and sellers for the transfer of products.

Break it down this way: if Advertising is a piece of okra, then Marketing would be the gumbo. Advertising is a single component of the marketing process. The whole gumbo may include advertising, market research, media planning, public relations, product pricing, distribution, customer support, sales strategy, and community involvement.

Marketing involves getting the word out concerning your business. It’s the process of developing strategies such as ad placement, frequency, etc. Advertising includes the placement of an ad in such mediums as newspapers, direct mail, billboards, television, radio, and of course the Internet. Advertising is the largest expense of most marketing plans, with public relations following in a close second and market research not falling far behind.

If your business is lagging on advertising ROI (return on investment), perhaps it’s time to focus more on marketing. Don’t just rely on advertising, get busy MARKETING. A million years ago in high school typing class, we learned to type “The quick brown fox jumps over the lazy dog” – a phrase that uses all the letters of the alphabet. Only by learning and using all the letters on the keyboard could one pass the class.

You’ve got to be quick to succeed in today’s economy. You’ve also got to be smart. Measure your advertising ROI, then integrate a strong marketing mix – research, planning, public relations, pricing, customer support, sales strategy AND community involvement. In other words, learn and use all the letters on the keyboard. Whew, it takes a lot, but the outcome will definitely be worth the effort.

            Tish Pierce, Pierce Creative Marketing Service ( She can be contacted at (225) 284-8231 or email

Create Pages That Engage Visitors Quickly

You only have seconds to impress a Visitor to your website.

Average first-time visitors make decisions about a website after only two-tenths of a second, according to After another 2.6 seconds, they will concentrate enough to reinforce that initial judgment. If a website doesn’t impress readers immediately, it can lose them in the blink of an eye.

Use these strategies to attract and retain readers: Reinforce the site’s main goal Your website can achieve many things, but it should still have one primary goal, whether it’s selling products and services, educating customers, establishing the company’s credentials or generating leads.

Every picture, every bit of text, every link and every button should support the primary goal. If your site’s mission is to capture leads, then each page should include devices to gather visitor information, whether it’s a “Contact Us” call to action or a sign-up form for an e-newsletter.

Keep text short and to the point Remember, you have less than three seconds to capture a visitor’s attention and compel them to explore further. Don’t discourage them with long paragraphs. Use clear, concise text that states what you offer, and make clear what you want the visitor to do – make a purchase, sign up for a demo, subscribe to a newsletter. Make calls to action visible, placing buttons such as “Request a Quote” near the top of the page.

Offending SPAM message

More spam for you inbox

Look at this clever little monkey filling out every contact form on the Internet.  I’m quite offended now, more because I thought it was a personally completed form.  Someone has written a script to  complete the contact form and fill in the facebook account information to make the message appear legitimate.

Of course, it is not legitimate.  It is form SPAM.  I’ve received the same message from several of my Client’s contact forms.

 Here’s the offending SPAM message:

From: John Sampson <>

Subject: To the owner of…….Great Site!

Message Body:


My name is John and it seems to me that is on its way to massive success. It is evident this is a professional business and thus I can only assume you are busy indeed but can be busier?

I am sure you know how important it is to have a strong image and fanbase on Facebook in 2015. No doubt you have realized how tricky it can be to get people to like your page or how costly it can get doing Facebook CPC.

For the past 5 years I have been a manager for a professional social boosting company named and we have delivered millions of USA targeted and Global Facebook likes to tens of thousands of clients over the years. We are among the few companies that do not send fake accounts or bots. Some of our methods of sending Facebook likes is by sharing your page across our massive proprietary networks that we have built and use incentive based marketing.

Needless to say we can bring thousands of fans to your facebook page  for a fraction of the cost of doing Facebook CPC and less headaches than marching down the street with a big sign saying “Like My Business” 

USA Targeted Facebook Likes:

Real Global Facebook Likes:

We also do services such as these for Instagram, Twitter, G+, Youtube, SoundCloud, Vine, and Pinterest.

Also I mean no offense contacting you through your websites contact form and I am sorry if I offended you. You will only hear from me once. If you are interested in seeing your businesses Facebook or other social platforms fanpages grow with real likes from the USA specifically or from all over the word I am the man to talk to.

Questions? I have answers  Simply reply to this email and I will get back to you ASAP or I can give you a call. Let me know your number and when a good time to call is and I would love to chat. Myself and the company I work for are interested in forming long-term business relationships as we have thousands of return clients currently.

Look forward to hearing from you!

John Sampson




** Contact me on Skype** john.sampson77** I am always online!**

This e-mail was sent from a contact form on Your

Just another scam to steer clear of.

Perhaps this “John Sampson” (if that is his name?) should read this post on – Ten reason why no one will hire you.

  1. You creeping the company social media
  2. You’ve got a bad attitude
  3. You don’t do any research
  4. You smell bad
  5. You’re sloppy
  6. Your resume makes you seem like a weirdo or a pain
  7. You’re desperate
  8. You have no references
  9. You don’t look the part
  10. You have unrealistic salary expectations

Finding a job is hard, and the competition can be fierce. But if you keep getting turned down for jobs that you know you’re qualified for, maybe it’s time to make sure that you’re not inadvertently acting in one of the ways that repels most.  Find a role that adds value and stop bothering people with your SPAM messages.

Solicitations Galore

Do not respond to the unsolicited e-mail.

It’s a new year and the aggressive solicitations are coming in full strength.  You’ll probably notice an increased number of special offers from “people” who want to redo your website, offer you a loan, sell you insurance, provide photo editing services, etc.

The senders of these messages are not really “people” but SPAMMERS. These messages are getting through your spam filter because the SPAMMERS are employing similar mailing tactics of legitimate marketers.  The messages are personally addressed, contain the name of a sender, have a company address and may be digitally signed.  All of these elements of a properly written e-mail will fool the SPAM filter and allow the mail to arrive in your in-box.


“Spamming is when one person or company sends an unwanted email to another person. Spam emails are the computer version of unwanted “junk mail” that arrives in a mailbox, such as advertising pamphlets and brochures. Spam emails are usually sent to try to get the person to buy something or do something else that will cause gain for the sender.” Wikipedia

Many of the well written spam messages start with:


  • “My name is Jason and I’m a website designer. I’m reaching out to find out…”
  • “I just wanted to tell you about a company that may be able to help your business.…”
  • “Hope this message finds you in the best of health! We are a team of specialists…”
  • “We scan millions of public records to deliver you the most up-to-date data possible…”
  • “I have analyzed your current website which is outdated in terms of user experience, sales conversions, design and layout…”
  • “Find Your — Credit History Fast…”
  • “My name is  Sanjay Rajput, and working with a reputed leading S.E.O. Company in INDIA having the experience of getting our customer’s websites top in Google, Yahoo…”

You don’t know these “people”.  In fact they don’t know you either.  Their e-mail was crafted to appear personal.  SPAM senders are becoming cunning and are starting to follow the rules of legitimate marketers.  Except that SPAMMERS don’t have permission to send mail to you.

The bottom line is that if you didn’t ask for the e-mail, it is an unwanted solicitation and should not be trusted.  If you have any questions or would like to figure out how to get rid of this clever spam, please contact me.


Remember: Banks don’t send e-mail.  Legitimate companies don’t send e-mail unless you requested contact or joined a mail list.  Unwanted solicitations are usually Phishing schemes. These deceptive tactics are used to get your personal information and a credit card.  Do not respond to the unsolicited e-mail.  Add them to your SPAM folder and stay safe.

Sending e-mail to many recipients (mass e-mail)

e-mail message limits by ISP and Hosting Providers prevent spam

Are you having trouble sending mass e-mail to your membership or distribution list?

  • Not all outgoing SMTP mail servers were created equal, and how much e-mail you can send each hour or each day will be determined by the particular outgoing SMTP mail server that you use to relay your messages.

What is my outgoing mail server?(SMTP)

  • Your outgoing mail server is used to send e-mails from your computer.  Depending on where your e-mail account is hosted, you may or may not be able to use your e-mail provider’s outgoing mail server.
    • E-mail addresses based on free/public e-mail services such as Hotmail, Google, Yahoo, etc. will use their own outgoing mail servers.
    • If your e-mail is hosted on your own website, you may want to use your hosting provider’s mail server.  For example, websites hosted on may use as both their incoming and outgoing mail servers.

What thresholds/limits are in place for my outgoing mail server?

  • Each ISP, web hosting, and free e-mail provider establishes its own e-mail sending policy which outlines specifically how much e-mail you can send through their outgoing SMTP mail server per connection, per hour or per day. These hourly and daily e-mail sending limits are established independently and vary from one e-mail provider to another.
  • If your needs exceed this, you should look at using a Mass E-mail Service Provider like or or using an application which can send out your e-mail in a metered fashion (e.g., GroupMail).

Why do ISPs, web hosting and free e-mail providers have e-mail sending limits?

  • Sending limits exist simply to control the level of e-mail traffic being processed, to ensure that the mail server will be available to support all of its users whenever they need to send e-mail and to prevent spam from being sent through their system.
    • Increasingly, compromised account credentials have been used by spammers to send their e-mail via your e-mail systems.
  • To preserve our reputation with other service providers (e.g., Gmail, Hotmail, Yahoo, Rogers).
  • Mass mailing is what spammers do. You need to ensure that your e-mail does not look like spam. These limits actually help to ensure that your e-mail is delivered.

What will happen if I send more e-mail per hour or per day than my ISP allows?”

  • Servers receiving e-mail for delivery will apply their own policies. These policies vary from server to server and company to company.
  • In some cases, the server will refuse to accept further e-mail after a certain limit has been reached.
    • When this happens, you will receive some sort of timeout error stating that “…you have reached your daily sending quota…” and you will usually have to wait for a period of 1 to 24 hours before sending more e-mail through that mail server.
  • In other cases they will accept the e-mail but at a much slower rate.
  • In both cases, your e-mail can create a backlog of other messages destined for the same company or institution, which will negatively impact others at your company.
  • If you continuously try to send more e-mail than allowed, your reputation as a sender will be affected and ultimately, the host could block your account from sending due to abuse. So, work with your mail server, not against it.

Is there a way to get around the hourly or daily e-mail sending limits of my ISP?”

  • If the outgoing SMTP mail server of your ISP, web hosting or free e-mail provider has an e-mail sending policy with hourly or daily e-mail sending limits that do not support the size of your mailing list, there are several things you can do. For example;
    • You could purchase a subscription to a Mass E-mail Service Provider like or or
    • Use group e-mail software that includes an internal SMTP engine like the one available via Direct Send mode in GroupMail.

If you have less than 2,000 recipients in your mail list, then MailChimp is probably the solution for you.  It is free and you can send unlimited number of messages.

ISP E-mail Sending Limits

Rogers E-mail Sending Limit

– 100 e-mails per hour
– 20mb per message

Bell Sympatico E-mail Sending Limit

– 250 messages per day
– 10mb per message

Web Hosting Provider E-mail Sending Limits

WHM E-mail Sending Limit

– 60 e-mails per hour
– 10mb per message

Free Public E-mail Provider Sending Limits

Yahoo E-mail Sending Limit

– 100 e-mails per hour
– 20mb per message

Gmail E-mail Sending Limit

– 100 e-mails per day
– 20mb per message

Hotmail E-mail Sending Limit

– 300 e-mails per day
– 10mb per message


DS 3501 – Spam Phishing Search Engine Registration Scam

Security blue puzzle pieces assembled - Phishing Alert

Beware this email that attempts to trick you into paying another company for your domain renewal or Search Engine Marketing.  Here is an example of what the email looks like: (I have replaced your actual domain with YOURDOMAIN.COM and personal name with MR JOHN SMITH)


Subject:  Domain Notification: MR JOHN SMITH This is your Final Notice of Domain Listing


Complete and return by fax to:









Please ensure that your contact information is correct or make the necessary changes above

Requested Reply

JULY 16,2014





As a courtesy to domain name holders, we are sending you this notification for your business Domain name search engine registration. This letter is to inform you that it’s time to send in your registration and save.

Failure to complete your Domain name search engine registration by the expiration date may result in cancellation of this offer making it difficult for your customers to locate you on the web.

Privatization allows the consumer a choice when registering. Search engine subscription includes domain name search engine submission. You are under no obligation to pay the amounts stated below unless you accept this offer. Do not discard, this notice is not an invoice it is a courtesy reminder to register your domain name search engine listing so your customers can locate you on the web.

This Notice for: WWW.YOURDOMAIN.COM will expire on JULY 16,2014 Act today!


Select Term:

[ ] 1 year   07/16/2014 – 07/16/2015 $75.00

[ ] 2 year   07/16/2014 – 07/16/2016 $119.00

[ ] 5 year   07/16/2014 – 07/16/2019 $199.00

[ ] 10 year -Most Recommended- 07/16/2014 – 07/16/2024 $295.00 [ ] Lifetime (NEW!) Limited time offer – Best value! Lifetime $499.00


Today’s Date: _____________________ Signature: _____________________


Payment by Credit Card

Select the term above, then return by fax: 1-716-242-0409




By accepting this offer, you agree not to hold DS liable for any part. Note that THIS IS NOT A BILL. This is a solicitation. You are under no obligation to pay the amounts stated unless you accept this offer. The information in this letter contains confidential and/or legally privileged information from the notification processing department of the DS 3501 Jack Northrop Ave. Suite #F9238 Hawthorne, CA 90250 USA, This information is intended only for the use of the individual(s) named above. There is no pre-existing relationship between DS and the domain mentioned above. This notice is not in any part associated with a continuation of services for domain registration. Search engine submission is an optional service that you can use as a part of your website optimization and alone may not increase the traffic to your site. If you do not wish to receive further updates from DS reply with Remove to unsubscribe. If you are not the intended recipient, you are hereby notified that disclosure, copying, distribution or the taking of any action in reliance on the contents for this letter is strictly prohibited.


The e-mail is filled with personal information which makes you believe it could be legitimate.  This is not a legitimate message from your trusted supplier.

While there are legitimate search engine optimization companies, local lead generation and other internet marketing services that will help your business succeed, all of these types of mass solicited marketing offers are total trash.

Anyone that is soliciting you blindly through e-mail offering these sorts of marketing services is probably trying to scam you or get you to buy something you don’t need.

Unfortunately, so many people have been burned by unscrupulous outfits offering marketing scams like this one that they hesitant to purchase from legitimate internet marketing companies that can actually help your business and not just rip you off.

Action: Delete the Email – Do Not Reply – Do Not Click on any Links – Do not send this fax with payment.- Only renew your domain with the company that looks after your domain (e.g.

Forwarding Email as an Attachment

To help your Administrator provide a solution to an e-mail issue, it is necessary to send the original message with headers intact. The best way to do that is to forward a copy of the error message as an attachment.

Below are instructions on how to forward an email as an attachment for some popular email clients.

Mail (Mac OSX)

  1. Open the message you wish to forward as an attachment.
  2. Go to the Message menu.
  3. Select Forward as Attachment.

Mozilla Mail

  1. Go to the Edit menu.
  2. Select Preferences.
  3. Click on Composition in the left hand menu.
  4. There is a drop down menu with the title Forward Messages as. Click on the arrow to pull down the menu and select As Attachment.

Mozilla Thunderbird

  1. Open the message you wish to forward as an attachment.
  2. Go to the Message menu.
  3. Select Forward As and then choose Attachment.

Outlook 2007

  1. Select the message you wish to forward as an attachment from your inbox or mailbox folder.
  2. Go to the Actions menu.
  3. Select Forward as Attachment.

Outlook 2010

  1. Select the message you wish to forward as an attachment from your inbox or mailbox folder.
  2. Select the Home tab
  3. In the Respond pane choose More > Forward as Attachment

Outlook 2011 (Mac OSX)

  1. Select the message you wish to forward as an attachment from your inbox or mailbox folder.
  2. Go to the Message menu.
  3. Select Forward Special > As Attachment

What is AODA and How Will it Impact My Website?

Information and Communication Standard Guide from the Ontario Government website
Information and Communication Standard Guide from the Ontario Government website
Information and Communication Standard Guide from the Ontario Government website

What is AODA?

The Accessibility for Ontarians with Disabilities Act (AODA) is a provincial legislation that ensures those who suffer from any type of disability do not experience barriers, discrimination, or difficulty with their day-to-day experiences. More details about the AODA can be found at this website..

How will it impact by website?

Under the Accessibility for Ontarian with Disabilities Act, all private and non-profit organizations with 50 or more employees and all public sector organizations will need to make their websites accessible.

Beginning  January 1, 2014:

If you launch a new public website or your existing site undergoes a significant refresh, the site and any of its web content published after January 1, 2012, must conform to the World Wide Web Consortium Web Content Accessibility Guidelines (WCAG) 2.0, Level A.

What is WCAG Level A or AA?

WCAG 2.0 is an internationally accepted standard for web accessibility developed by the World Wide Web Consortium (W3C), an international team of experts.

WCAG sets out guidelines for organizations to make their websites more accessible. The guidelines cover things like:


  • writing web content in clear language
  • providing alternate text for images, or
  • making sure someone can navigate your website with just a keyboard.


Each guideline has three levels of accessibility: A, AA and AAA. Level AAA is the highest level of accessibility.

Download the Information and Communication Standard Guide from the Ontario Government website. Making your website more accessible. (PDF)

Find out what you need to do for your business and your website.

Try the AODA Compliance Wizard. It will help you find out what you have to do to comply with Ontario’s accessibility law. It’s free and will take you less than five minutes to complete. Click Start and answer a few questions about your organization. When you are finished, the Wizard will give you a personalized summary of what you have to do.

W3C Provides a Markup Validation Service.  It’s a free service which provides basic analysis of your website.  Be aware that this validating tool will report results that are not required for AODA compliance.  This is a tool for Web Developers to help make your website WCAG compliant. Remember Validation is just one of the success criterion that is specified in the entire WCAG standard.  Your website must be manually assessed and also tested using assistive technology.

Google Plus for Your Business


Google is well known for its search engine. Google also provides a social networking site called Google Plus. Twitter, Facebook and LinkedIn are all the typical social networking tools that businesses expect you to use. Is your business using Google Plus? Did you know that Google Plus was the second most used social networking platform in 2013, the first being Facebook. With Google slowly taking over the world. Here are some Frequently Asked Questions (FAQ) and answers on how to use Google Plus for your business.

Q: What is Google Plus?

A: Like all the other social networking sites out there, Google Plus allows you to share content that appears in your home feed. For this to occur people need to follow you or add you into their circle, in which this will allow for the content to be featured on the home feed. This can be anything from blog content to images to videos. This is relevant in B2B businesses as this is another way you can promote your website’s content. This is can enable you to see any leads that are looking at your content and website.

Q: How do I use it?

A: Google Plus is easy to set up, and all you need is a Gmail account as this will allow you to set up your Google Plus account instantly. Upload your blog content and make sure this is updated regularly, just like any other social networking site. It enables you to create circles which can range from work to family. This means that the content you are sharing your circles will be able to see.

Q: What does it allow me to do?

A: Social networking services all work in different ways. Twitter allows you to re-tweet. Facebook and LinkedIn allow you to “like”. The Google Plus feature is similar to the like feature you see on Facebook and LinkedIn. However Google Plus differs from this as it features something called +1. You can also add the +1 button on the posts on your website which means that people can share your content on their Google Plus page. Additionally people can comment on your posts which encourages more interaction with people.

Q:Should I be using it?

A: It’s free, easy to set up and the second most used social networking site. Therefore yes you should be using it. Not only does it showcase that your using a wide variety of social networking sites but it also gives more people a reason to share your content. Therefore this will enable your content to rank higher and will drive traffic to your website.

Thinking About Content

8 Steps to Content Curation

As we start 2014, here are some valuable tips and links to get you thinking about managing and improving your content.

Corporate blogging and blog marketing guide

Blogs, short for web logs, are online platforms to create specific types of content, share them and interact with others around those content objects, known as blog posts. They have a number of common features such as comment possibilities, trackbacks and a technology called RSS. The activation of all these characteristics is not a necessity. Business blogs or corporate blogs should focus on non-promotional and regularly updated content entries (posts). – See more at:

What is the best blogging frequency?

When you start a corporate blog, you create expectations among your target audiences. This also applies to the frequency of your blog posts, along with many other elements. If you have been blogging on a regular basis for a while and then dramatically lower frequency or even stop, it’s hard to create a valuable ongoing and progressive interaction with your target audiences and the communities shaping around your blog and content. Setting these expectations at the beginning is important.  – See more at:

Content curation: overview, benefits, goals and tools

One of the hot topics in content marketing is content curation. It can play a role in achieving various content marketing – and other – goals, depending on how, where and why you use it.  – See more at: