Growing Your Online Presence More Important Than Ever

Growing Your Online Presence More Important Than Ever - WeGo.ca Website Developers

We are amidst uncertain and unprecedented times. There is one thing that is sure however: the need for your online presence. With the government expanding the constraint to limit face to face interactions, shoppers are rushing to the web for their everyday purchases. Buyers have not vanished; they are essentially in a different place. The organizations that win are the organizations that make sense of their online presence.

Ask yourself some questions.  Is your online presence ready so that your business can make it through this tough time?  Here are a few strategies of your online business you need to think about:

  • Website – is your website user friendly?  Is it easy to navigate?
  • Website Optimization – is your website SEO friendly?
  • Local Search Engine Optimization – can people near you find your products and services?
  • Social Media – do you have accounts on the major platforms like Facebook, Instagram, and Twitter? Are you posting weekly?
  • Blogging – are you constantly updating your content so consumers can find you?
  • Pay Per Click (PPC) – have you considered paying for visitor traffic?  Note: Google Ads produce, on average, $2.00 for every $1.00 spent.

It’s not necessary for you to employ all of these strategies.  However, WeGo.ca Website Developers’ specializes in all of these and is prepared to help you apply them to improve your online business.  We can also help you craft specific COVID-19 messaging and updates at it applies to your industry in Ontario, Canada.  Please contact us for a free consultation.

Minimalism is Leaving Design

Minimalism is Leaving Design

UX design becomes a more and more favourable way to develop elements the user interacts with. Graphic design is in a transitionary period. Likewise, with website design, everything in the visual arts world is getting increasingly dazzling. We see striking hues, exploratory creations, photomontages, serif fonts, metallics, and 3D designs. This is a significant departure from the flat, plain look of past trends.

Minimalism ruled for almost 10 years. Presently designers are moving into decadence and excess. Forget about usefulness. Ignore Helvetica and white space. Maximalism is an immediate response against minimalism. This style is portrayed by the resilience to defy the norms; clashing colours, hand-drawn designs, and complete silliness.

Unionville Heating

Unionville Heating screen capture

Our Approach

Delivered a usable redevelopment with the purpose of reaching new customers through web search from the geographic areas of Markham, Unionville and Stouffville.  The Owner and Management had specific requirements for fast turnaround times on new marketing campaigns.  The previous web provider was a large agency who was slow on service and didn’t provide custom solutions as needed by the Client.

planning and designing website

Challenge

Funneling customer contact points from web forms, email and social media in their customer care centre was achieved  after implementing new technologies.  This resulted in more leads and more sales.

Customer

Unionville Heating and Air Conditioning Ltd.

www.unionvilleheating.com

Services Provided

Website Design, Cloud Services, Branding, SEO, SERP

Instagram Stories Trending

Instagram Stories Trending

Stories
have without a doubt become the biggest trend in social media. Influencers
committed to not long after the feature was introduced in 2016. Presently,
large brands and average consumers are making up for lost time. More than 500
million use Instagram Stories every day. Clearly this is the beginning of a
social media movement.

The
popularity of Instagram Stories means an adjustment in consumer attitudes.  Social media marketing has shifted towards
humanization. Rather than professionally produced videos, people currently prefer
amateur content creation. As opposed to making your image appear to be untouchable,
individuals need to see the unpolished, unedited side of your business. Users
expect content to be relatable and casual, and these videos match up with their
needs.

Voice Command Search

smart speaker voice command search

Welcome to the up and coming age of SEO. Say hello to Siri, Alexa, and Cortana. The quick adoption of tech savvy speakers given way to new searching behavior, known as conversational search. Web search inquiries have gotten longer and casual, similar to natural dialog.

As a result of this behavior, we need to reconsider the manner in which we compose our content. Conversational search inquiries are normally offered as conversation starters, for example, “Where’s a close by café that serves bagels and tea?” and “Do they have chai?” These inquiries are exact and require precise answers. Therefore, we have by and by observed an ascent in our SEO customers, explicitly those searching for schema development to support voice search.

As reported by a 2018 BrightLocal study, smart speaker users generally operate their gadgets to perform local  business-related searches weekly. Over 50% of smart speaker users do this sort of voice command daily! Voice search optimization needs to be included in the ongoing tasks of search engine strategy. It must to be a piece of an inclusive on-Page or on-SERP optimization plan or Local Search strategy.

How to improve mail deliverability by avoiding role-based email addresses

improve mail deliverability by avoiding role-based email addresses.

What are role based email addresses and how does the system handle them?

Role-based email addresses (like admin@, help@, sales@, leads@) are email addresses that are not associated with a particular person, but rather with a company, department, position or group of recipients. They are not generally intended for personal use, as they typically include a distribution list of recipients.

What are challenges of role addresses?

Role-based addresses are typically company addresses defined by a job rather than a person and are often managed by several people. It is impossible to prove that everyone who will receive emails at these addresses has given their consent to receive them. Additionally, these types of addresses are associated with high bounce rates, high spam complaints, and spam traps.

Four Reasons NOT to Use “info@” as Your General Email Address

When creating a catch-all email address for your business, event or brand, experts recommend not using “info@,” or other similar innocuous email addresses. Besides lacking personality and being overly generalized, businesses make the common mistake of utilizing the info@yourdomain.com email address as the flagship point of contact for interaction through websites and marketing materials.

This is a mistake, as is using similar all-purpose email addresses such as:

  • contact@yourdomain.com
  • office@yourdomain.com
  • admin@yourdomain.com

In fact, below are a few challenges that you may run into if you are using an info@yourdomain.com email address. If you need alternate suggestions that will work better for you, your customers and your brand, WeGo can help. In the meantime, did you know that…

1. Info@ email addresses are not very friendly or personable.

You must think about your customer or the person you are communicating with. How do you think they feel sending an email to the very vague and mysterious “info?” Most people wonder if, or how often, the email address is monitored and if the person doing so will know how to help. Connecting with your customers and prospects is an important interaction that should feel personal. (Are you signing emails “Sincerely, Info?” Not likely.) Instead, you should ditch the info address for another more relevant personality that suits your brand. Also, there is nothing wrong with using a first name such as jennifer@yourdomain.com. If your company requires you to keep the ambiguous “info,” you might reply back from “[insert your company name] team.” It is still fairly anonymous but projects a warmer personality.

2. Some service websites don’t allow you to use info@ email addresses.

Facebook won’t allow you to register for personal pages or businesses pages with an email address that starts with info@. Role-based email addresses are becoming more frowned upon when creating accounts. Mailchimp, AWeber, Constant Contact and every other major email marketing service make it difficult to add role-based email addresses as subscribers.  These web service companies maintain a list of email addresses that will be blocked.

3. You’re more likely to be flagged as spam with an info@ email address.

That’s right, your important message or reply can be filtered into the abyss of junk mail. Generic email addresses such as info@, admin@, webmaster@ and similar ones can be perceived as spam, bots, or automated email addresses which can prevent your desired recipient from ever reading what you had to say. So if you want to have your message delivered, use something more relevant and engaging that is a better reflection on your brand or uses your personal name.

4. On the flip side, info@ email addresses are more easily targeted to receive spam.

Not only do you not want your emails to be flagged as spam, but by using the “info@” email address it could lead to you receiving lots of spam. Yes, you can become more eligible to receive spam email by utilizing info@yourdomain.com. That’s because the automated systems operated by big-time spammers attach “info” to valid domain names. Since many businesses use info@ email addresses, the spammers’ success rates are pretty good. If you are receiving large amounts of spam from a similar source, you can try black listing the IP address of the sender. You can see it in your email source code or include the IP address as something your website forms include upon submission.

Avoid Role-Based Email Addresses

If you want to increase your chance of successfully delivering your message, replace your role-based email address with a personal email address.  Each employee at your company should have their own personal email address @yourdomain.com.  If you have to keep role-based email accounts, use them as inbound shared mailboxes.  Deliver your message from a personal email account, it projects a warmer personality and won’t be blocked by spam filters.  Please contact me for more information or help on personalizing your email addresses.

Effective July 2018, the Google Chrome browser will mark non-HTTPS sites as ‘not secure’

Google Chrome SSL in July 2018

Google will identify insecure sites in the Chrome browser beginning mid-Summer.

Google Chrome SSL in July 2018
Google Chrome SSL in July 2018

Earlier this year, the company announced its Speed Update set to roll out in July, and recently has also announced it will then also mark all sites that have not migrated to HTTPS as “not secure.”

Google has confirmed a date of “early July 2018” as the start date. They have also disclosed how they will alert web surfers of the non-HTTPS status, or not secure.

Sites that remain on the HTTP non-secure protocol will be flagged with a warning in the URL bar of the surfer’s browser.

The non-secure flag will be built into the release of Chrome 68, which will be ready for download in early July.

You and your customers will be able to see the “not secure” text in the address bar of the Chrome browser.  Mobile browsers may display the message differently.  In either case, the results might cause your site visitors some concern.

There are some additional benefits to securing your site as Google is providing some small rankings boosts.

Depending upon the size of a site and scope of the project, a migration from HTTP to HTTPS can be quite an undertaking.  Rest assured there are processes on making this change on your site(s), along with resources for validation and dealing with mixed content issues.

 

What Is An SSL Certificate?

An SSL certificate is a security certificate that once installed on a web server activates a secure connection between the browser the surfer is viewing the content on and the web server that the content is derived from initially.

The website’s URL protocol will change from HTTP to HTTPS. Currently, a security padlock will also be present in the URL as a way to further signal the status of the website’s Google SSL certificate.

SSL certificates help the web cut down on instances of cybercrime that are often performed through security loopholes in web browsers.

If the connection between the surfer’s web browser and web server are not secure through an SSL connection, a moderately skilled hacker could seize information, such as credit card numbers, as it is being typed into a form on an unsecured website.

Why are Google SSL Requirements Important?

  • Establishes Trust and Builds Brand Power
  • Provides Encryption of Sensitive Information
  • Provides Authentication

Amazon Web Services now offers local Canadian region availability

Cloud Services

Great news for Canadian businesses looking for reliable and fast cloud services in Canada.

Cloud Services
Cloud Services

With Canadian organizations increasingly turning to the cloud but often insisting on using data centres here, observers have been wondering when Amazon Web Services would turn north.

The answer is, in a few months. Amazon will unveil its first Canadian data centre and regional office in Montreal at the start of 2017, the company said recently in Toronto at its first AWS Enterprise Summit in this country.

It has had a small presence here since late last year when it opened a field office in Toronto.

Stephen Orban, the company’s head of enterprise strategy told an audience of current and potential customers the cloud giant’s strategy centres around information security, back office systems and end user computing being consumed in as-a-service model.

Any business with meaning has a cloud centre of excellence that provides best practices, automation and governance, he said.

This new model tends to spur on a dev-ops culture that creates new products as app teams work closer together to take on more responsibility, he said. The build-up tends to have a similar pattern: Companies start with a desire for optimization, then migration followed by the establishment of a foundation that leads to a project.
Read more: http://www.computerdealernews.com/news/aws-canada-outlines-cloud-first-model-for-tomorrow/50854?utm_source=632458&utm_medium=CDN&utm_campaign=cdnnews%27,%27&scid=5d37cce0-608a-bda3-9b8a-4e604c15ff36#ixzz4sO32EL8U
or visit http://www.itworldcanada.com for more Canadian IT News

Advertising component of marketing plan

research, planning, public relations, pricing, customer support, advertising are all components of Marketing

research, planning, public relations, pricing, customer support, advertising are all components of Marketing
research, planning, public relations, pricing, customer support, advertising are all components of Marketing

Here’s a great example of a marketing mix whereby components  of research, planning, public relations, pricing, customer support, sales strategy and community involvement form a cohesive plan.  The mix percentage will be different for each business, but be sure to include all the components. Thanks to Tish Pierce, Pierce Creative Marketing Service.

Archeologists have found evidence of advertising in every civilization that communicated by writing. As soon as one man grew or raised too many of what he needed, the concept of bartering was born. To extend the barter beyond a chance encounter, posting in a public place of what was available or what was wanted became commonplace. This “poster” method of advertising dominated for many years.

As posting of goods and services became more commonplace, competition for the viewer’s eye grew. The embellishment of elements or services offered was hired out to artists. Remember Toulouse-Lautrec? His famous posters lured customers to the Moulin Rouge.

From the simple poster, advertising has grown with the mass media. Communication in this day and age is seen everywhere, usually in split seconds. Regardless of the speed of the advertising vehicle, it remains the same as it has for the past hundred years. Advertising is salesmanship functioning in the paid space and time of mass media.

The salesman of every company has one primary duty: persuasion. Just as a good salesman reflects the standards of his or her company, an ad should convey the personality of the advertiser. Throw a little reason and logic into the equation and your advertising will always be on point.

Now that we know how advertising evolved, how is it different from marketing? Believe it or not there is a definite delineation. Advertising the action of calling something to the attention of the public especially by paid announcements. It is a paid, public, non-personal announcement of a persuasive message. Marketing is the process or technique of promoting, selling, and distributing a product or service. It includes the systematic planning, implementation and control of a mix of business activities intended to bring together buyers and sellers for the transfer of products.

Break it down this way: if Advertising is a piece of okra, then Marketing would be the gumbo. Advertising is a single component of the marketing process. The whole gumbo may include advertising, market research, media planning, public relations, product pricing, distribution, customer support, sales strategy, and community involvement.

Marketing involves getting the word out concerning your business. It’s the process of developing strategies such as ad placement, frequency, etc. Advertising includes the placement of an ad in such mediums as newspapers, direct mail, billboards, television, radio, and of course the Internet. Advertising is the largest expense of most marketing plans, with public relations following in a close second and market research not falling far behind.

If your business is lagging on advertising ROI (return on investment), perhaps it’s time to focus more on marketing. Don’t just rely on advertising, get busy MARKETING. A million years ago in high school typing class, we learned to type “The quick brown fox jumps over the lazy dog” – a phrase that uses all the letters of the alphabet. Only by learning and using all the letters on the keyboard could one pass the class.

You’ve got to be quick to succeed in today’s economy. You’ve also got to be smart. Measure your advertising ROI, then integrate a strong marketing mix – research, planning, public relations, pricing, customer support, sales strategy AND community involvement. In other words, learn and use all the letters on the keyboard. Whew, it takes a lot, but the outcome will definitely be worth the effort.

            Tish Pierce, Pierce Creative Marketing Service (www.piercecms.com). She can be contacted at (225) 284-8231 or email info@piercecms.com.

Create Pages That Engage Visitors Quickly

You only have seconds to impress a Visitor to your website.

Average first-time visitors make decisions about a website after only two-tenths of a second, according to Entrepreneur.com. After another 2.6 seconds, they will concentrate enough to reinforce that initial judgment. If a website doesn’t impress readers immediately, it can lose them in the blink of an eye.

Use these strategies to attract and retain readers: Reinforce the site’s main goal Your website can achieve many things, but it should still have one primary goal, whether it’s selling products and services, educating customers, establishing the company’s credentials or generating leads.

Every picture, every bit of text, every link and every button should support the primary goal. If your site’s mission is to capture leads, then each page should include devices to gather visitor information, whether it’s a “Contact Us” call to action or a sign-up form for an e-newsletter.

Keep text short and to the point Remember, you have less than three seconds to capture a visitor’s attention and compel them to explore further. Don’t discourage them with long paragraphs. Use clear, concise text that states what you offer, and make clear what you want the visitor to do – make a purchase, sign up for a demo, subscribe to a newsletter. Make calls to action visible, placing buttons such as “Request a Quote” near the top of the page.