In a post at his Web Strategy by Jeremiah blog, Jeremiah Owyang addresses a challenging scenario that often presents itself in social media these days: how to handle negative comments left by an unhappy customer on your site, forum or blog. The two-way nature of social media, according to Owyang, means you must face these [...]
Radio and the Internet are a perfect tag-team when it comes to boosting purchase intent, according to a study from Forum Research Group. According to the study, 57% of radio listeners visited a website for further information based on an ad they heard on radio, with 60% of those people ultimately making a purchase. The study also [...]
For the first time ever, Google has topped Microsoft’s web properties as the most visited in Canada.In January, Google websites, including Google.ca and YouTube, reached 22.44 million unique visitors, slightly more than Microsoft sites, which had 22.42 million unique visitors, according to data from comScore Media Metrix released yesterday.Google has been gaining on Microsoft’s sites, [...]
Facebook, Ning or LibraryThing? – Plugging into the best social network for you With so many social networks dotting the Web, it’s hard to know which ones are worth your time and effort. To help clarify this, itbusiness.ca examines 17 alternatives – and shows you how to get the most out of each service.
It’s February 25, 2008, some might think it’s too late or redundant to explain what a blog is. The timing couldn’t be better to talk about blogs now. Blogs used to be strictly personal thoughts shared among the web savvy. Today, blogs continue to provide a freedom of expression while at the same time offering [...]
Google is always experimenting with new features aimed at improving the search experience and so far, it’s been pretty obvious that they know what they’re doing. Most people in this part of Ontario use Google every day, multiple times a day. The Search Engine of choice in fact is Google by over 85% compared to [...]
Canada is a relatively mature Internet market. 65.3% of the people in Canada use the Internet at least once in a month. There will no doubt be some growth in the future. What this means to me; Canadians are using the Web, which is good for all of us marketing on the Web. Check out [...]