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Thursday, April 11, 2002

 

Kids Say the Net is the Darndest Thing

According to a study from Knowledge Networks/Statistical Research (KN/SRI),
one-third of children ages 8 to 17 say the internet is the medium they
would choose if they could only have one, topping television, telephone
and radio. For boys, television was a strong second choice, though girls
ranked TV third behind the net and telephone.


Browsing the eMarketer eStat Database's Demographics section turns
up hundreds of records on children and teenagers, including a December
2001 study from the Kaiser Family Foundation. Kaiser found that while
the overwhelming majority of the 15 to 24 age bracket has gone online
and has home internet access, this was especially pronounced for respondents
under age 17.



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