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Thinking About Content

Thinking About Content

As we start 2014, here are some valuable tips and links to get you thinking about managing and improving your content. Corporate blogging and blog marketing guide Blogs, short for web logs, are online platforms to create specific types of content, share them and interact with others around those content objects, known as blog posts. [...]

TweetDeck for Mobile Shutting Down

TweetDeck for Mobile Shutting Down

TweetDeck will be discontinuing support for its app on Android phone and iPhone.  The desktop versions will continue to function.  In fact, TweetDeck will concentrate development on the desktop and web versions. TweetDeck is  the most powerful Twitter tool for tracking real-time conversations. Its  flexibility and customizable layout let you keep up with what’s happening on  [...]

Changes to Twitter

Changes to Twitter

Twitter recently announced that they will be changing the way that they allow people to use the information in their tweets. Check with your Developer or Website Administrator to make sure your Twitter feed continues to function after March 2013.  Please take the following steps to make sure your Tweets continue working on your website: Step 1: [...]

Your Social Media Brand Personality

Your Social Media Brand Personality

You or your company already has a brand, so it’s important to build a “social media voice” that matches your brand’s personality. Recommendations Tell a story.  People will invest in your social media channel if you tell them an interesting story.  What’s important to you? State your values or mission.  What is the focus of [...]

Canada Post Tracking Scam

Canada Post Tracking Scam

New emails using Canada Post’s name or brand are circulating, inviting customers to either click a link or open a document to obtain their tracking information. We wish to remind customers to not click on any links or open documents. These fraudulent messages are known as “phishing” and may contain viruses. If you are not [...]

Cold-Calling Scam

Cold-Calling Scam

In a report from Symantec in October 2012.  Finally, some good new broke this month as authorities in Australia, Canada, and the US joined forces to shut down global tech support scams responsible for cold-calling users and erroneously telling them their computers are infected with viruses.that they had shut down two companiesfroze the assets of [...]

Phone Scammers target PC users with phony virus reports

Phone Scammers target PC users with phony virus reports

They are calling Canadians.  I’ve experienced these calls twice in the last year.  They know my name.  Clearly they are calling from the Canada411 directory. Remember: Nobody is going to know your computer has a virus.  You most certainly will not receive a phone call from a computer technicial “out of the blue”. Here’s some good [...]

Google Places pages replaced

Google Places pages have been entirely replaced by new Google+ Local pages. As of this morning roughly 80 million Google Place pages worldwide have been automatically converted into 80 million Google+ Local pages, according to Google’s Marissa Mayer. It’s a dramatic change (for the better) though it will undoubtedly disorient some users and business owners.http://searchengineland.com/google-places-is-over-company-makes-google-the-center-of-gravity-for-local-search-122770?utm_source=feedburner&utm_medium=feed&utm_campaign=feed-main

Twitter Guide

Due to popular demand, Marketing is making most of its “Very Necessary Twitter Guide For Canadian Marketers” available for download.This version of the editorial package features five pages of exclusive content with socially savvy subject-matter experts such as Jason Sweeney (@sween), Mitch Joel (@mitchjoel), Amber MacArthur (@ambermac) and Ed Lee (@edlee), as well as a [...]

Connect with travellers in real timeDigital transforms global travel planning Today’s travellers can dream, plan, book and share their travel experiences using devices like smartphones and iPads, anywhere, anytime. “Change and evolving technology is just a part of doing business these days,” said Todd Lucier of Northern Edge Algonquin, an eco-lodge in Algonquin Park. “Our [...]