Your Social Media Brand Personality

Social Media Icons

Social Media Icons

You or your company already has a brand, so it’s important to build a “social media voice” that matches your brand’s personality.

Recommendations

  • Tell a story.  People will invest in your social media channel if you tell them an interesting story.  What’s important to you?
  • State your values or mission.  What is the focus of your company; what do you do differently than the competition?
  • Match your visual style and brand identity with your social media presence.  Your offline and traditional media channels already have a consistent “look and feel”.  Make sure your social media is using the same colours and type of images.
  • Be aware of your tone of voice.  Different social channels lend themselves to different tones; LinkedIn is more formal than Twitter, for example.

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